SPRING/SUMMER 2019 BRAND BOOK FOR OAKLEY ANZ
Product catalogue developed while I worked as an Internal Communications Assistant to the HR team at the Luxottica head office in Sydney, from March 2019 to March 2020.
ABOUT THE PROJECT
In this particular project I worked closely with the Oakley Product team for designing their entire seasonal brand catalogues of apparel, accessories and optical.
I have designed the pages layouts utilising Adobe InDesign, Adobe Photoshop to produce photo collages and colour adjusting, and Adobe Illustrator to edit some product illustrations provided in that format.
OTHER ACTIVITIES IN THAT ROLE
- Sunglass Hut & Oakley Weekly Newsletters: adapting content produced by the Marketing, EDM, Visual Merchandising, Product & HR teams to specific templates;
- selecting appropriate imagery;
- copywriting for weekly goals & expectations Introductory Section according to the brief provided by the National Sales & Operations Manager.
OTHER EXPERIENCES ACQUIRED IN THAT COMPANY
- product knowledge of lifestyle and luxury brands
- understanding in eyewear trends and styles
- providing high-quality customer service by offering a personalised shopping experience
- retail management within fast-paced, high-volume environments
- Visual merchandising in a retail environment: interpreting and executing floor plan strategy for seasonal campaigns, maintaining and stocking the floor displays and shelves for desired in-store experience, preparing new stores opening.
